Gainesville, FL — Tamarind Heads BBQ, the startup redefining the barbecue sauce category, proudly announces its entry into Central Market, Texas' premier specialty grocery chain. This partnership marks a significant milestone for the company, making their award-winning sauces widely available to BBQ enthusiasts throughout the state.
Reimagining BBQ in the Year of Tamarind
As the culinary world embraces bold, global flavors, Tamarind Heads BBQ is leading the charge to reimagine BBQ with its innovative sauces. The company’s signature products are crafted with tamarind, which has been named the 2024 Flavor of the Year by McCormick & Co. A global flavor known for its tangy, versatile qualities, this tamarind-based sauce reflects the growing trend of "third-culture cuisine," where diverse cultural influences blend to create exciting and unique food experiences.
“Tamarind is the perfect ingredient for today’s evolving palate—it’s bold, versatile, and packed with flavor,” said Sashi Kumar, founder of Tamarind Heads BBQ. “With Tamarind Heads, we’re not just elevating barbecue—we’re reimagining it. Our sauces are designed to be used in globally inspired dishes that represent the regions tamarind is from. We love using tamarind as our sauce base because it is just as dynamic as the people who use it.”
With a flavor profile that’s tart and tangy with a bit of smoke, a hint of sweetness, and a punch of heat, Tamarind Heads BBQ also embodies the growing “swicy” (sweet + spicy) trend noted by the Specialty Food Association. This dynamic combination has earned the brand the prestigious 2024 sofi™ Gold Award for Best BBQ Sauce, outshining most national brands in a blind taste test by industry experts.
What’s on the Shelves
Central Market will feature two signature varieties:
- Medium BBQ Sauce: The award-winning flavor that started it all.
- Hot BBQ Sauce: A spicier version for those seeking an extra kick.
Both sauces are made with just tamarind and five simple ingredients, free of fillers, concentrates, corn syrup, or additives. They are vegan, gluten-free, and preservative-free, offering a better-for-you BBQ option without compromising on flavor.
Now Available in These Central Market Locations
Tamarind Heads BBQ sauces can now be found at Central Market stores in Dallas/Fort Worth, San Antonio, Austin, Houston, and Plano.
Versatile and Unexpected
Perfectly aligned with today’s trends for culinary versatility, Tamarind Heads BBQ isn’t just for ribs and brisket. Fans have raved about its use as a sandwich spread, taco topper, dipping sauce, stir-fry addition, and even in cocktails like micheladas and bourbon drinks.
Celebrating in Stores
To celebrate the launch, Tamarind Heads BBQ will host tastings at Central Market locations throughout December and January, giving customers a chance to experience these unique sauces firsthand.
Connect with Us
Visit www.tamarindheads.com or follow @tamarindheads on Instagram for updates, recipes, and more.
About Tamarind Heads BBQ
Tamarind Heads BBQ celebrates the intersection of tradition and innovation, crafting bold, globally inspired flavors that reflect the evolving palate of today’s food lovers. With a commitment to clean ingredients and culinary creativity, Tamarind Heads is elevating BBQ for a new generation.
